I built a time machine… for competitive intelligence.
Here’s why: I kept manually screenshotting competitor homepages to track their messaging evolution. Homepage headlines, CTAs, positioning changes — all the breadcrumbs that signal when companies pivot, launch new products, or chase different audiences.
One screenshot at a time was killing me. So I automated it.
MarketJawn is the result — a competitive research tool that captures how company narratives evolve over time.
What it does:
- Pulls historical snapshots of competitor sites
- Analyzes changes in messaging, layout, and CTAs
- Delivers clean reports highlighting strategic shifts (obvious and subtle)
I’ve used it to decode launches, rebrands, and GTM pivots. The patterns are fascinating.
Now opening Early Access to other product managers and marketers who obsess over competitive storytelling.
What would you use this for? Drop a comment — genuinely curious about other use cases I haven’t thought of.
#product #productmanagement #productmarketing
