Joe Cotellese

  • Ah insomnia 😳 🛏

  • I built a time machine… for competitive intelligence.

    Here’s why: I kept manually screenshotting competitor homepages to track their messaging evolution. Homepage headlines, CTAs, positioning changes — all the breadcrumbs that signal when companies pivot, launch new products, or chase different audiences.

    One screenshot at a time was killing me. So I automated it.

    MarketJawn is the result — a competitive research tool that captures how company narratives evolve over time.

    What it does:

    • Pulls historical snapshots of competitor sites
    • Analyzes changes in messaging, layout, and CTAs
    • Delivers clean reports highlighting strategic shifts (obvious and subtle)

    I’ve used it to decode launches, rebrands, and GTM pivots. The patterns are fascinating.

    Now opening Early Access to other product managers and marketers who obsess over competitive storytelling.

    What would you use this for? Drop a comment — genuinely curious about other use cases I haven’t thought of.

    marketjawn.com

    #product #productmanagement #productmarketing

  • I’m finally getting around to watching Apple #wwdc content. Hat-tip to the Xcode team for supporting Ollama and LM Studio directly from Xcode.

  • Put a fun little project together to learn about LLM assisted chunking for #AI #RAG applications.

    I want to make sure I’m staying up to date on all the new stuff coming from Apple during this years #WWDC.

    This project pulls transcripts from the Apple website, uses a local LLM (Qwen3) and generates semantically chunked documents that I can load into either AnythingLLM or OpenwebUI.

    github.com/JoeCotell…

  • Ticks in #BucksCounty #Pennsylvania are mighty bad this year.

  • I wonder how many people inside Meta are using Quest and Remote Desktop. I’m pretty impressed with how seamless this all is. I had been using Immersed and, while cool, this is a lot quicker to get up and running.

    Typing this on a large virtual monitor suspended a few virtual feet from my head.

  • Just discovered sesh and zoxide, two really great tools that work together to make life in the #terminal easier.

    • sesh - tmux session management
    • zoxide - A smarter cd

  • Did it blow for you too?

    A few years ago, my doctor prescribed Ubrelvy for my migraines. It’s a miracle drug. I take a pill, and an hour later the migraine vanishes. What used to knock me out for two days is over in sixty minutes.

    Then I ran out.

    No problem, right? Just refill it. Except now my pharmacist says IBX needs “pre-approval.” Cool. Cue the sacred ritual of phone tag between the pharmacy and my doctor. Eventually, I’m told IBX has changed the rules — I now need to see a neurologist or headache specialist to continue the exact same medication that’s been working for years.

    My doctor suggested calling IBX for more info or to get their latest formulary. The number?

    1-844-BLUE-4ME.

    Yes. “Blue for me.” And yes, IBX — this entire experience definitely blew for me.

    Thanks, I guess.

  • I’m heading out to Philly Tech Week and wanted to plan out my conference schedule. Normally this would cause me much consternation.

    In my quest to offload as much low value work as possible, I turned to ChatGPT.

    1. Described my goals for the conference
    2. Pasted in the conference agenda from the website
    3. Ask ChatGPT to generate me a Calendar ICS file.

    Full workflow and prompt in my latest blog post.

    www.joecotellese.com/posts/cha…

  • New single from one of my favorite bands – The New Pornographers Ballad of the Last Payphone

    🎵

  • Cybertruck more explosive than the Pinto.

    fuelarc.com/evs/its-o…

  • I realized I’m currently paying for four different cloud providers and I want to consolidate things.

    rclone is the perfect tool for this.

    https://rclone.org

    #tools #commandline

  • Just pushed a new version of ezdocker. You can now open the URL of a running container with

    ezdocker open <containername>

    https://github.com/JoeCotellese/dockit

    #docker #cli-tools #tools #python

  • TIL that Saturday Night Live has a bunch of VR content. It was really fun watching some of the skits from SNL50 on my Quest 3. I felt like I was part of the audience.

    I stumbled upon it accidentally. I wish the Quest Youtube app did a better job surfacing VR content.

    #vr #quest3 #virtualreality

  • Hate reading T&Cs? Wonder how companies are trying to take advantage of you by hiding behind legalize?

    Try this prompt in ChatGPT or Claude

    Act as an attorney representing an end user. Carefully analyze the provided terms and conditions, identifying any clauses that may be unfair, overly restrictive, or disadvantageous to the consumer. Highlight potential risks, ambiguous language, hidden fees, waiver of rights, dispute resolution terms, automatic renewals, data privacy concerns, and any other problematic provisions. Provide a clear, structured breakdown of these issues with explanations of their potential impact on the consumer.

    For example, buried in Independence Blue Cross billing T&C update is this:

    Point 3 - Lack of Liability for Unauthorized Transactions

    Issue: The company disclaims liability for unauthorized transactions, even when caused by security breaches.

    Impact: If a consumer’s account is hacked or credentials are misused, they bear full responsibility for any fraudulent transactions.

    Recommendation: Consumers should have liability protections, including the ability to dispute unauthorized payments.

    #chatgpt #claudeai #machinelearning #llms

  • Facebook flags a post of mine as Spam.

    I’m on my app page, promoting an update to my app. #WTF

  • This is a cool #opensource project if you want a terminal UI for #git.

    github.com/jesseduff…

  • Pop-tarts taste worse than I remember as a kid. Have they changed the formula or have I just out grown them?

  • I made a dumb little command line tool to make launching containers easier for my lazybrain.

    https://github.com/JoeCotellese/dockit

    So, instead of

    cd /path/to/containers/openwebui
docker-compose up -d

    I can just type

    dockit openwebui

    #cli #terminal #shell

  • This is cool. #Apple #Reminders will let you trigger a reminder when you get in or out of your car.

    Screen shot of apple reminders showing location Getting In Car

  • This biomass plastic looks promising. Starbucks in Japan is piloting it to replace paper straws. kanekagreenplanet.com

  • Handy spreadsheet trick to document your formulas in-line:

    =Pricing!$D$2 + N("You can mess with the ASP on the Pricing sheet")

    #spreadsheets #data #googlesheets

  • Someone made an animation out of post-it notes. 30 drawings every day for a year.

    www.thisiscolossal.com/2024/11/d…

    #animation

  • My desire to avoid specific news sites coupled with my desire to still consume content has lead me to rediscover the joys of RSS readers.

  • TIL

    • Fish is fast. My initial impression is it feels much faster on startup than ZSH.
    • OMF is a handy package manager for Fish

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